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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. I treat your property like a brand—positioned, staged, and launched with intention to attract qualified buyers swiftly and maximize your net. My process is concise, data-led, and beautifully executed.

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put towards a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? We clarify why you’re selling, and what success metrics look like. With your goals set, I design the path to achieve them. 

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Step 2: Pricing Intelligence

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. I analyze micro-comps, current absorption, and buyer behavior to position your home where it competes—and wins. The aim: optimal interest early, minimal days on market, and stronger negotiating leverage. 

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Step 3: Preparations & Presentation

I coordinate high-impact refreshes—editing, light staging, vendor tune-ups, and deep cleaning—so the home reads crisp, modern, and move-in ready. Buyers should feel the lifestyle the moment they enter.

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Step 4: Develop a Marketing Strategy

I will create a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client. Your property launches with editorial-grade photography, cinematic video, and compelling copy. I amplify through targeted digital, agent-to-agent outreach, curated private showings, and PR-style exposure that meets qualified buyers where they are. The first three weeks are mission-critical—and meticulously engineered. 

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I evaluate price, terms, contingencies, and strength of funds—then negotiate toward your ideal outcome, balancing certainty and upside. Multiple-offer strategies and counter frameworks are ready before launch.

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Step 6: Accept an Offer

Once an offer is accepted, the proposed contract will be reviewed to make sure it's all in order and includes the necessary components such as deposit amount, down payment, financing, inspection, contingencies, and closing date. When both parties have agreed to the term, a final contract will be prepared and presented. 

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. Inspections, appraisal, association approvals, and repairs are choreographed with tight timelines and clear accountability.

I resolve issues proactively, so momentum never stalls. 

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Step 8: Close

From final signatures to key handoff, I ensure a flawless finish—and can coordinate your next purchase or relocation with trusted partners for a stress-free transition.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Work With Rachel

If you're ready for a dedicated real estate partner who will champion your success, let's connect and discuss how I can help you begin your next chapter.